Globalization (economic activity among subjects of different countries) mustn’t be considered as an obligatory choice for strategic development, but as a favourable opportunity to earn big incomes from the view point of a big potential of sales and a big number of consumers. It allows to get profit not just from economic investments, but also from commitments in education and development of every individual person.

Factors of development:
Factors which contribute to the market integration can be identified thanks to technological and scientific progress and homogeneity of life styles, and also thanks to liberalization of capital circulation.

Choice of a country
Planning of the process of activity development in another country passes through a stage of determination, i.e. choice of a country or countries, in the direction to which efforts are directed. This choice can be mistaken or unsuccessful enough. It can inflict serious economic costs for a company or an organization, or, even worse, the loss of opportunity for development.

Estimation
The estimation which can influence on choice of one or another country, can have an irrational character, i.e. takes place without any analysis of the own production sphere. Or it can be circumspect, i.e. based on certain factors.

Factors determining choice:

• attractiveness of a country (dimensions, index of economic growth, great demand for a product, competitors, etc)
• vailability (distance, means of transport, information technologies, natural and artificial barriers, etc.)
• possible risk (politics, conscious risk, etc)
• difference in cultural peculiarities (different languages, mentality, culture, political opinions, peculiarities of industrial development, etc).

If you fixed upon Italy, Esteso Trade is a partner of your business.